PESHAWAR: Swiss International Hotels & Resorts is planning to open its chain of luxury hospitality in Khyber-Pakhtunkhwa.
Swiss International Hotels & Resorts President and CEO Henri Hans WR Kennedie, in a meeting with K-P CM Mahmood Khan said that they were already working on establishing luxury hotels in different cities of the province.
In the first phase, the Swiss chain will set up hotels at Peshawar and Swat. The success of phase I will lead to phase II of the plan for hotels in Mardan, Chitral and Malakand, Kennedie told the meeting attended by ministers and top bureaucrats.
On desire of CM Mahmood, the investors said they would also look into the option of developing tourist spots.
Mahmood said that promoting tourism as industry in the province was his ultimate target. He said that his government was working to ensure easy access for local and foreign tourists to the attractive and beautiful tourism sites of K-P.
He said that 20 new sites had already been identified under the 100-day agenda of provincial government. ?We will also welcome and facilitate both the national and international investment in the whole exercise for promoting tourism in K-P,? he said while talking to five-member delegation of investors led by MPA Nazir Abbasi at Chief Minister Secretariat Peshawar.
Provincial Minister for Information Shaukat Ali Yousufzai, Principal Secretary to CM Mohammad Israr, Secretary Finance Shakil Qadir, Secretary Tourism Shahid Zaman and other officials concerned were also present on this occasion.
The delegation was told that 20 new sites of tourism were also located in Chitral, Malakand and Hazara. Reconstruction and rehabilitation of access roads to these sites was also in progress. It was also revealed in the meeting that establishment of ski resorts at different tourism spots had already been discussed with Pakistan Air Force. A comprehensive policy was also formulated for speedy promotion of tourism in the province. Regulatory framework was also completed.
Published in The Express Tribune, January 26th, 2019.