
CHITRAL: With the approach of winter, the bazaars of Chitral come alive with vibrant displays of second-hand clothing that add a splash of color to the otherwise muted mountain landscape. These garments—coats, sweaters, Blankets, quilts woolen shawls, and jackets—were originally donated to charity organizations in Western countries but eventually make their way to Pakistan through a long chain of middlemen and traders. By the time they reach the markets of Chitral, these clothes, known locally as landa, are neatly sorted, displayed, and sold at affordable prices. For the residents of the cold northern valleys, they offer both warmth and variety, making them a practical and popular choice during the biting winter months. Interestingly, much of this trade is controlled by Pathan merchants who bring the clothing from large urban warehouses in cities like Lahore, Peshawar, and Karachi to the remote highlands where the demand peaks in winter. These traders are skilled in identifying the needs of mountain dwellers and often stock thick woollens and durable wear suitable for the freezing climate. The sight of locals, the majority of whom are women, bargaining good-naturedly amid piles of colourful junkies is a familiar winter scene in Chitral’s bustling Kabarhi bazaars” in the main Chitral town, Drosh, Booni and Garam chasma beside smaller village bazars—a vivid example of how global surplus finds new life and purpose in the poverty stricken far-flung corners of Pakistan. .. CN report, 04 Nov 2025